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What does optimal content management look like?

What does optimal content management look like?

Enterprise content management has always been a critical aspect of general corporate oversight, as information is the lifeblood of any organization, but the mass digitization of data has led to a more complex and novel set of demands placed on the average business leader. As is the case whenever a new technology is released, companies can either embrace the solutions and try to get as much out of them as possible, or balk on the prospect of changing operational management and face the consequences. 

When it comes to content management, though, one would be hard-pressed to find an organization that would be able to function at all without moving functions into the digital arena, as even farming firms and other agricultural businesses are leveraging the most advanced technologies out there. Information is moving at the speed of light thanks to the globalization and mobilization of economies, and it is up to leaders to find ways to optimize their own governance programs to gain the most value possible from each digital asset. 

Luckily, automation has presented opportunities to take content management to the next level without putting nearly as much time, effort or resources into these projects, as well as long-term management. In fact, one could easily argue that content management has become what it is today as a direct result of more advanced automation solutions that can seamlessly integrate a diversity of information into more stable and usable pieces. 

Businesses do not have to enter into the modern era of automated content management cold, either, as there have been plenty of exemplary uses of these tools that are readily available for consumption. Sometimes, especially when beginning to consider the prospect of deploying these solutions, the best first step is to look at the most successful examples of use, and the ideal outcomes of these investments, to figure out how they will align with unique corporate needs. 

Health care lessons
Medical organizations have been on the cutting edge of technology deployments for decades now, and have been especially aggressive in the past few years since electronic medical records systems have hit the market. Because these firms are under far more stringent regulatory compliance statutes and security demands, taking some lessons from the ways in which they have adjusted to modern content management can be a healthy activity for any corporate decision-maker. 

Eric Wicklund, writing for mHealthNews, recently explained some of the ways in which mobile health care activities have transformed content management, as well as how the sector has responded to the challenges. Again, businesses can either put their best foot forward and work to capitalize on new technologies and trends, or run the risk of falling behind the curve, and suffice it to say that medical organizations fall into the former category. 

According to the author, many of the pursuits in this arena have been attached to the diversity of formats of content entering the corporate framework, such as videos, illustrations and the like. He pointed out that strong uses of each type of content are expected to create more accurate reports that positively benefit patient care and safety, as well as the medical firm's organizational performance. 

As an important note, Wicklund also stated that the explosion of wearable devices specifically targeted at health-minded individuals will play a massive role in content management before too long, especially as the Internet of Things heats up. Businesses in virtually every industry must recognize that this IoT trend is certainly going to impact their own content management performance and needs within the next few years, and taking proactive steps to capitalize on the value contained therein will be critical to success. 

Alternative considerations
Now, while the technologies used to manage content in the health care industry, as well as others, are certainly important to keep on one's radar, the strategic and oversight aspects of these tasks are equally critical to the overall success of projects. One of the primary and most important priorities should be the direct alignment of each automation tool with a specific business object and need, and content management is an exceptional place to start in this regard. 

Information governance is all about policies, and the technologies used to complete tasks and maintain a close eye on all digital assets will live and die by the relevance and skill contained within the overarching corporate strategies. The trick is to minimize guesswork, leveraging as many support solutions as possible to understand exactly how automated content management and other tools can help derive value from current and forthcoming information-based assets. 

In many ways, partnering with a firm that offers a breadth of automation tools, along with support through the implementation and long-term management of those solutions, can direct companies in the right direction from day one. 

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