Inside data and document capture in health care, marketing

Inside data and document capture in health care, marketing

In a relatively short period of time, data management has shifted away from a somewhat uncommon practice among most industries to a mission-critical framework that virtually all organizations rely upon to succeed in their financial and operational management. The potential applications of sound content management programs are vast, and have been especially relevant to the health care and marketing arenas in the past few years. 

With respect to health care, officials in the United States government, specifically the U.S. Centers for Disease Control and Prevention, have stated information management that fuels big data can completely change the population health oversight game for the better. From quicker and even predictive identification of widespread disease outbreaks to general refinements of patient care best practices, more digitized information means a broader range of potential benefits. 

On the marketing side, businesses have recognized the applications of enhanced data capture and analysis for far longer than virtually every other industry. Advertising is in fact the most common first pursuit that companies will take when either launching or enhancing their modern content management programs, and this ties back into the efficiency and accuracy of data and document capture

It is clear that these types of procedures would be impossible for the technology that was available in prior decades to compete with. However, affordable software has become ubiquitous in the past three years, enabling massive overhauls of content management and data capture procedures in a wealth of industries around the globe. 

Pressure points in heath care
Business Solutions Magazine recently explained some of the ways in which medical organizations are refining their data and document capture strategies, stating that the trend is accelerating significantly amid the increased availability of the necessary tools. However, the source noted that the health care industry is under far more stringent guidelines when it comes to data protection, privacy issue mitigation and compliance with federal regulations. 

This highlights the double-edged sword that is compliance in the U.S. health care sector, in that providers must simultaneously adopt new technologies while not putting data at risk of exposure. The Health Information Portability and Accountability Act regulates the privacy and security of patient data, while the Health Information for Economic and Clinical Health Act pertains to the deployment of electronic medical record systems. 

Still, Business Solutions Magazine explained that data capture and tracking technologies are making waves in a positive fashion throughout the health care sector, and the advancement of the solutions has paid dividends for the average decision-maker. When properly controlled and managed, advanced content management strategies can significantly improve decision-making through the generation of real-time actionable insights.

According to the news provider, one of the main goals in this industry appears to be the efficiency and accuracy of analysis when evaluating the information and documents propagated by data capture strategies. What's more, the source affirmed the use of these advanced data and real-time location systems is driving the prevalence of advanced devices that further improve performance among these organizations. 

Citing a study from KLAS, Business Solutions Magazine noted 95 percent of facilities using these tools saw significant efficiency improvements. 

The marketing angle
While marketers do not have to work under the same stringent compliance requirements as medical organizations, they are increasingly dependent upon real-time and predictive data capture outcomes to succeed in their pursuits and face significant push back from consumers. Marketing Week recently suggested several tips for advertising professionals who are beginning to launch more robust data capture programs.

The news provider explained that the ideal situation would be characterized by a combination of customer-employee communication, operational transparency and proper software and tools when going through the data collection process. This type of chain is consistent in almost every type of modern content management program, and must be followed to ensure the integrity of brand image and consumer engagement. 

Luckily, there are plenty of options by way of advanced software to keep businesses moving in the right direction with their content management, data capture and intelligence strategies. When using software provided by a reliable firm, the bulk of configuration, maintenance and everyday management will be taken off the shoulders of the IT department and other individuals, freeing them up for more progressive strategic activities.

Whether the firm is competing in the health care sector or marketing arena, client relationship and brand management will need to be a priority when these types of initiatives are put in place. The most progressive data capture software can reduce the amount of vulnerabilities and threats that will sprout up in the life cycle of a content management project while simultaneously improving the outcomes of the initiatives. 

At the end of the day, efficiency and speed are critical in document capture, and automated software can improve both sides of the coin. 

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