So many efforts among corporate leaders and public sector officials have circled around information governance and content management in recent years, as organizations work to make sense of massive digital data quantities that are still rising. Because matters such as security, intelligence and performance are at once tied to data management and the ability to compete in saturated markets, these efforts are no doubt righteous causes. 

Automation has played a major and fundamental role in the process of bringing businesses up to speed on timely, agile and accurate content management, and this will continue to be the case for years to come. Firms that have not established strong content management strategies that are supported by automation tools will likely struggle to keep pace with the progression of their markets and industries, while embracing these technologies and policies can launch the company to greener pastures. 

Do the evolution
CMS Wire recently asserted that companies have the option to either automate content management or die and, while this might seem a bit hyperbolic, there is a sufficient basis in reality to give the argument an honest read. According to the news provider, the most important component of content management to automate is related to record-keeping, as the average employee will not take well to repetitive, arduous and mundane tasks. 

The problems therein are vast, including a lack of employee engagement, poor corporate efficiency, inaccurate record-keeping and issues with responsiveness to compliance-related matters. The source affirmed that the cycle of content management can be assisted through various automation tools, including data and document capture, processing, analytics, general oversight and much more, thus protecting the adopting company from a wealth of threats. 

Furthermore, CMS Wire did note that companies must strive to make their use of automation as simple and intelligent as possible, especially because not all tasks can be completely handled by the technology. 

Get help when necessary
Many companies will not have much experience in content management – automated or manual – yet still try to go it alone, and this is a very dangerous decision. Flippant and unstructured approaches to content management automation and strategy creation can lead to poor financial performance, a lack of accuracy in oversight and more. 

Always work with a vendor of multiple automation solutions to craft a plan and execute the various components properly. As the Good Doctor Hunter S. Thompson once asserted, anything worth doing is worth doing right.