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Legendary newspaper’s new content management upgrades

Legendary newspaper’s new content management upgrades

Some of the sectors that have been hardest-hit by financial issues caused by the mass digitization of industries and corporate functions have appeared to be a bit more open to change of late. For example, many organizations are beginning to leverage automated content management systems to step into the modern era of communications and information utilization, including those that are still getting their feet wet with modern technologies. 

Poynter recently reported that The Washington Post, one of the most well-respected entities in the journalistic realm, took a relatively slow approach to the use of content management platforms in its operations. According to the news provider, the paper's officials recognized that the wealth of new media formats, such as mobile apps, video and the regular written content itself, was putting strain on its previous management systems, while analytics were a bit more difficult to complete in this arrangement as well. 

As a result, the decision-makers chose to begin small, creating a content management system that was only targeted at handling a new set of authors' pages, then branching out. The source pointed out that The Washington Post is now using its content management platform for myriad tasks and functions within a year of implementation, enjoying improved performance in a variety of segments and departments as a result. 

Firms, regardless of industry, will often struggle to compete in the modern private sector when they do not embrace the technologies that many others in their markets are already optimizing. Because information is the lifeblood of every organization, adopting content management systems that align with modern needs and objectives can quickly stimulate increased productivity and smarter decision-making across the board, leading to stronger profit margins and fewer instances of waste. 

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