Microsoft Customer Relationship Management (CRM) helps businesses build and grow relationships with their customers. CRM offers Sales and Customer Service modules that let employees easily share information between the Sales and Service organizations and enable businesses to implement consistent and automated sales and service processes.

CRM is all about becoming customer centric which in turn leads to customer loyalty. Most organizations are now realizing that maintaining customer loyalty is the primary source of profitable and sustainable revenue growth. Businesses are now including CRM as a major component of their overall business strategy.

CRM entails taking a long-term view to the lifetime value of a customer rather than to the value of each single transaction with a customer. CRM is designed to help you sell more efficiently, provide better service to your customers, and give you deeper knowledge of customers and sales activity. You'll make informed business decisions faster which in turn improves business productivity.